Tuesday, January 9, 2007

Getting those High paying keywords

Applying top paying keywords in your website is quite similar to Search Engine Optimization. However, there are many differences as well. The following will discuss how to apply top paying keywords as well as traffic pulling keywords to a webpage for maximum payouts and traffic.

First of all, you must understand that Google Adsense bot (formally known as Google Mediabot) is a subset of Google's main crawler. The crawler detects the theme of the pages and makes an entry in the Google's index (a private index - not shown publicly) that records the theme of all the pages hosting Adsense script. This means that Google's Mediabot is very similar to Google's crawler that is used to index your web page.

There are two types of optimizations that you need to follow to make a web page search engine optimized. Same is the case with Adsense Optimization.

Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR.

External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio).
How long does your webpage take to show high paying ads?

This is an important question that needs to be answered. As soon as you apply Adsense script in a webpage, it is visited by the Google Mediabot (within 2 hours to 48 hours, if the bot is free - immediately). Google Mediabot's responsibility is to evaluate the theme of the web page, and enable ads almost immediately so that your website traffic does not see FREE SERVICE ADS.

The relevancy of ads increases as Google's main crawler visits your website and updates its index. Furthermore, you may observe an increase in the earnings as the PR of your website/web page increases. This means that in case of Google Adsense, the internal factors that affect the ads of a particular page are evaluated by Google Mediabot (but Google's main crawler can overwrite them). And on the other hand, the external factors are inspected by the Google Crawler over a period of time. Having said that, there are simply many many factors (including those which you cannot control) that affect your ads. We are going to discuss the factors that you can control. Lets take control!

1. Relevancy of ads may increase as your page is indexed by Google.
2. EPC (Earnings Per lick) may increase as your PR increases.
3. It entirely depends upon you how well you promote your website and get maximum earnings from your website/web pages.
4. In case of Google, many variables are involved.

Monday, January 8, 2007

Adsense Tips

Adsense don'ts

While Google is a nice partner to work with, they are strict on a number of issues.

* Once you implement the code, do not click on the ads yourself. Given the amount that some advertisers are willing to pay, Google is very, very sensitive to click fraud.
* Tell anyone else using a computer from your home not to click on the AdSense ads, just to be safe.
* Do not ever, ever try to "game" the system. Google is well aware of most of the tricks people use to engage in click fraud and pursues those people vigorously
* Don't implement AdSense code where no-one will see it.
* Don't incentive AdSense ads by offering rewards to visitors for clicking on ads.
* Don't beg for clicks e.g. "help support this site, click on this ad"
* Don't place AdSense ads on an empty page.

Any of the above can result in your AdSense account being suspended.

AdSense do's

* Customize your AdSense ads, don't just use the default settings.
* Write your content with not only the reader in mind, but with Adsense considerations as an issue.
* Don't be too concerned with AdSense ads taking away from other offers on your site. It's been my experience that if people are interested in your content, and in the AdSense ads, they'll finish reading your copy first, then come back to the ad if that's of interest to them.
* See AdSense as a partner, not a competitor. If you don't have what your visitor is wanting, while you may not get a sale, you may still generate revenue from that visitor by using AdSense.
* Positioning is important, place the ads where they are most likely to be seen.
* Google allows you to place up to three instances of AdSense code on each page - use them if you can, but vary the type of implementation

Sunday, January 7, 2007

Choosing Keywords

Choosing the correct keywords is essential if you wish to get listed in the search engines. Since the keywords that you decide to target will be used throughout the optimization process, choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines.

The following is a list of tips that you should always about choosing keywords.

1. Don't be too general when selected your keywords. Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. You might also want to search the major search engines to see how many results turn up for the particular phrase that you are thinking about (the smaller the results, the less competition to compete with). This is especially useful if you have a low page rank.

2. Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what you would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

3. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.

4. You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

5. People often misspell keywords and phrases. You may wish to take this into consideration when making up your keywords.

Friday, January 5, 2007

How Adsense determines your earnings.

Google Adsense has a simple calculation formula in order to calculate the Adsense earnings of publishers. Before I go into explaining the formula, you need to first understand Adsense's lingo that they use.

* Clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

* Effective CPM (eCPM) is cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands.

* Impression is the number of times an ad is displayed on Google or on sites or products in Google's ad network. A page impression is counted each time an ad unit is displayed on a publisher's site. Page impressions are used when calculating reports for Adsense publishers, rather than ad impressions.

* Earnings is total money that would be given by Google Adsense for publishers who participate in their affiliate programs.

* Earnings Per Click (EPC) actually is average cost per click that would be given to publishers depends on the sum of the click, page impressions and advertiser's bid. It is still unknown exactly how Google Adsense uses the EPC.

Here is the actual formula that Adsense uses:

CTR = (Clicks / Impressions) * 100

EPC = Earnings Per Click

eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10

Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100

Hopefully this was a good starter tutorial on how Google Adsense works.